Session 1: Human First Products
With choice, comes power
Customers are on the driver’s seat, not vendors
New Cycle
Adopt -> Retain -> Expand ->Advocate
Customer wants deliverable outcomes to see business value
Session 2: How can you streamline Net Retention? Let Us Count the ways
- One team on retention, one team cross/upsell
- Indicators to help identify upsell cross sell
- Customer landscape
- What’s the history
- What are they investing
- What are they counting on to grow
- Implications for your company
- What are customer strategic initiatives
- What initiatives do we help support today
- What strategic initiatives could we further support?
- Start with the problem
- Acct Planning – keep it simple,
- Leverage Marketing – marketing automation for scale across customer base as early as possible
- Align Models where any overlay exists to drive performance
Tugrul Uzel 