Who Am I

I am the Director of Revenue and Data Operations @rossum. I work with the executive team to drive and track the business under a data-driven approach, interpreting KPIs and providing recommendations.

Leading Rossum’s Revenue and data operations teams to ensure GTM teams are performing in line withthe company objectives and increase efficiency. Reporting directly to the Chief Sales Officer, I collaborate closely with sales and post-sales teams to optimize processes and outcomes. Key responsibilities include refining ideal customer profiles (ICP), improving forecasting, enhancing the sales process, leading pricing initiatives, and overseeing tech stack consolidation projects. With a focus on maximizing team performance and operational effectiveness, I contribute to strategic initiatives that build the GTM foundations and support the company’s growth.

Key Contributions:
▪ Revamped Sales and SDR process to reduce deal age from 130 days to 90 days
▪ Changed prospect qualification criteria to increase win rate from 13.5% to 21.3%
▪ Implemented Key Metrics and KPIs glossary, created metrics and dashboards tree to be
implemented and aligned the company around overall KPIs
▪ One of the main drivers for the Pricing project – revamping the existing pricing, finding a new value metric, move pricing to new tiered pricing, and rolling out successfully.
▪ Build partner operations and partner ecosystem with the Head of the Partner channel

After working for companies such as GVC Holdings and Facebook (through CPL), I’ve decided to pursue a career in an area that I am more interested in and started working with Talkwalker as a Business Analyst. I’ve implemented Gainsight as a CS Management tool, and was responsible for GTM processes including Customer Lifecycle, reporting & creating KPIs, Churn Analysis, forecasting, and opportunity pipeline while working with different stakeholders at all levels.

In my personal life, recently I’ve started building Lego Technic sets that are around 2,000 pieces. The biggest Lego I built so far is Mercedes-Benz Zetros. Time Machine from Back To The Future and Ghostbusters Ecto-I are the next sets I’ll be working on in 2025.

You can review my CV through below link: